Historical Marker
El Toro
Historical marker location:
640 West Cutting Boulevard, Richmond, California
( Marker is on Cutting Boulevard east of Canal Boulevard, on the right when traveling east.)
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.