Historical Marker
Blooming Business
Historical marker location:
10860 San Pablo Avenue, El Cerrito, California
( Marker is on San Pablo Avenue, on the right when traveling north.)
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.