Historical Marker
The American
Historical marker location:
1998 Montgomery Street, Oroville, California
( Marker is on Montgomery Street (Business California Route 70) just west of Myers Street, on the right when traveling west.)
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.