Old Paradise

Historical marker location:

6002 Clark Road, Paradise, California

( Marker is at the intersection of Clark Road and Elliott Road, on the right when traveling north on Clark Road.)

Marker installed: 1969

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.