Pine Grove

Historical marker location:

19840 State Highway 88, Pine Grove, California

( Marker is on State Highway 88 east of Irishtown Road, on the right when traveling east.)

Marker installed: 1979

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.