New Chicago

Historical marker location:

49483 New Chicago Road, Drytown, California

( Marker is at the intersection of New Chicago Road and Old Drytown Plymouth Road on New Chicago Road.)

Est. 1877.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.