Historical Marker
Excelsior Parlor 31
Historical marker location:
20 Court Street, Jackson, California
( Marker is on Court Street east of North Main Street, on the right when traveling east.)
Marker installed: 2011
Native Sons of the Golden West.
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.