Butte Store

Historical marker location:

Jackson, California

( Marker is on State Highway 49 at milepost 1.4, on the left when traveling south.)

Marker installed: 1985

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.