Historical Marker
The Kelsey Ranch
Historical marker location:
2801 Russell Street, Berkeley, California
( Marker is at the intersection of Russell Street and Piedmont Avenue on Russell Street.)
Marker installed: 2000
Berkeley History.
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.