Historical Marker
The 1923 Berkeley Fire
Historical marker location:
1916 Oxford Street, Berkeley, California
( Marker is on Oxford Street south of Hearst Avenue, on the right when traveling south.)
Marker installed: 1998
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.