South Berkeley Bank

Historical marker location:

3286 Adeline Street, Berkeley, California

( Marker is at the intersection of Adeline Street and Alcatraz Avenue, on the right when traveling south on Adeline Street.)

Marker installed: 2007

Wells Fargo Bank, South Berkeley Branch. John Galen Howard, Architect, 1906.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.