Historical Marker
Shattuck Square
Historical marker location:
48 Shattack Square, Berkeley, California
( Marker is at the intersection of Shattuck Square and University Avenue on Shattuck Square.)
Marker installed: 2005
James Miller and Timothy Pfleuger, Architects 1926. City of Berkeley Landmark, designated in 1984.
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.