Historical Marker
Peets Coffee & Tea
Historical marker location:
2124 Vine Street, Berkeley, California
( Marker is at the intersection of Vine Street and Walnut Street, on the right when traveling east on Vine Street.)
Marker installed: 2009
Berkeley History.
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.