Mission San José

Historical marker location:

43300 Mission Boulevard, Fremont, California

( Marker is at the intersection of Mission Boulevard and Washington Boulevard, on the right when traveling north on Mission Boulevard.)

Marker installed: 2003

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.