Connell Motor Company

Historical marker location:

3093 Broadway, Oakland, California

( Marker is at the intersection of Broadway and Hawthorne Avenue, on the right when traveling south on Broadway.)

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.