Tolliver Airship

Historical marker location:

415 Terminal Circle, Livermore, California

( Marker is on Terminal Circle, on the left when traveling west.)

Marker installed: 1981

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.