Lorin Theater

Historical marker location:

3332 Adeline Street, Berkeley, California

( Marker is on Adeline Street south of Alcatraz Avenue, on the right when traveling south.)

Marker installed: 2000

(Philips Temple C. M. E. Church). City of Berkeley Landmark, designated in 1982.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.