Historical Marker
Chabot Observatory
Historical marker location:
Oakland, California
( Marker is at the intersection of Jefferson Street and 11th Street, on the right when traveling south on Jefferson Street.)
Marker installed: 2008
Founded 1883.
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.