Emerson Institute

Historical marker location:

759 Palmetto Street, Mobile, Alabama

( Marker is on Palmetto Street east of South Bayou Street, on the right when traveling east.)

Marker installed: 1995

The first known use of the phrase "Roll Tide" was in a 1907 Birmingham News article that referred to the University of Alabama football team. The phrase became a rallying cry for Alabama football fans and is still used today.