Historical Marker

Bottled Bourbon

Historical marker location:

Louisville, Kentucky

( West Main St., Louisville)

Before 1870 Louisville distillers sold bourbon by the barrel to taverns and retailers who made their own blends. Doctors who used whiskey for medical purposes complained of unreliable quality. As a solution, Geo. Garvin Brown created Old Forester, first bourbon sold only in bottles by wholesaler, thus insuring dependable quality. Presented by Brown-Forman Corporation.

Reverse

Old Forester Bourbon - Old Forester bourbon was developed in 1870 by J.T.S. Brown and Bro. Company at 322 W. Main St. in Louisville. Innovations included selling the product only in sealed bottles and registering the brand name under the U.S. Trademark Act. Brand has been continuously marketed by Brown family company, known today as Brown-Forman Corp. Presented by Brown-Forman Distillery.